What exactly is a teaser?

SUMMERS COMING! Which means no school, warmer days, vacations, parties and movies! Oh, the movies.

Summer starts earlier and earlier each year when it comes to big budget releases for studies. Last year, summer “started” when Iron Man 3 was released on May 2nd. Technically that’s still spring. This year I’ve noticed that summer starts on May 30, with Disney set to release Maleficent, the live-action retelling of Sleeping Beauty starting Angelina Jolie.

So while on the topic of Maleficent, has anyone noticed that all the previews for the film or not really previews? They are short clips, ranging from about 30 to 90 seconds,  that give away absolutely nothing about the films plot?

These previews are a new concept in marketing called teasers, which basically means they are a preview OF the preview. And a great way to built up anticipation for the film itself.

The end of the teaser reads “In 1 day see the full trailer.”

This is quickly becoming a new trend in Hollywood for hotly anticipated movies. Previous blockbusters like the Twilight Saga have used this technique to build up fan reaction to the final installment in the multi-billion dollar series. Upcoming films like The Amazing Spider-Man 2 and Transformers: Age of Extinction have also used teasers.

Paramount released this 35 second teaser on Superbowl Sunday in preparation of the films official two and a half minute trailer which was released about a week later.

In addition to this new trend, the latest installments to popular franchise like Spider-Man and Marvel’s Avengers have been accompanied with mid and/or post-credit scenes in which short segments of the next installment are shown to generate interest and keep the storyline going. Marvel’s most recent installment Thor: The Dark World teased this summers Guardian’s of the Galaxy, set to be released on August 1.

With upcoming films like The Hunger Games: Mockingjay-Part 1, The Hobbit: There and Back Again and Avengers: Age of Ultron expect to see more teasers to be released throughout the summer.

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  1.   backlinks on August 30th, 2016

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